Røros bryggeri og mineralvann
The brewery needed to reposition and rebrand themselves. They needed to attract a new audience, to change their image and to secure growth in the future. New concept and designs were made from ground and up. The challenge was to make identity and package design to appeal to a local audience and at the same time to wider, possibly international consumers. The design solution keeps the essence of tradition and communicates landmarks of the Røros area and simultaneously portrays a contemporary look and feel.
Agency: Headspin
